Lawyers
Then and
now.
Don't get me wrong, I think what McDonald's did was awful. This class action was badly mishandled though. It should be pretty easy to figure out who does(n't) belong in the class:
1. Are you a vegetarian?
2. Did you eat McDonald's fries in the time that they were misleading people?
If yes and yes then collect your... probably on the order of $100. That feels (to me) like less than the value the injury you suffered but such is life when a case settles.
Maybe they figure it's just too hard accurately to track down the individual victims and so use these community advocacy groups as a proxy. But this is just one of many reasons to despise such groups. Suppose I'm part of Random Disadvantage Group A. Would I rather have money given directly to me or given to some group that claims to be fighting on my behalf? The choice seems clear enough, especially since the random advocacy group will do things like support causes I disagree with, support tactics I disagree with, and/or pay its own staff lavishly.
Granting that a lot of people do "non-profit" social justice work for peanuts, there are also a lot who get paid quite handsomely for it. Lawyers, lobbyists, executive directors of various charities. All of whom then pat themselves on the back for "caring about other people" (with other people's money), and look down their noses at folks who dare to make their living by actually producing useful good and services.